The Valencia CF – FC Barcelona match of Matchday 17 in LaLiga EA Sports was experienced in a special way in the city of Sopot (Poland), over 2,700 kilometers away from the Camp de Mestalla. The Valencia CF, their proud Main Global Partner TM Real Estate Group, and LaLiga teamed up this past weekend to organize a major international event: a Watch Party that brought together an emotional encounter and provided a premium experience to over a hundred Valencia CF fans, current and potential clients of TM Real Estate Group, and LA LIGA enthusiasts.

Attendees were able to watch the match on a giant screen at the congress hall of the Sheraton Hotel in Sopot, displaying the live broadcast from Eleven Sports, the broadcaster of LALIGA in Poland. They enjoyed a dinner featuring typical dishes from Valencian and Mediterranean cuisine. The evening included the presence of Valencia CF ambassador Miguel Ángel Bossio, a video message from Yarek Gasiorowski (a player with Polish ancestry), distribution of Valencia CF-themed shirts and entertainment items, as well as various raffles.

The event aimed to strengthen the attendees’ loyalty to the passion for Valencia CF, LaLiga, and especially TM Real Estate Group. The Alicante-based holding, a reference in the residential, hotel, and vacation tourism sector, carried out a commercial and strategic positioning initiative with the participation of Jorge Blay, responsible for European Delegations, and Monika Trams, Country Manager in Poland. They showcased a corporate video highlighting their residential and hotel projects along the Mediterranean coast and in the Mexican Caribbean.

Poland has become an increasingly interesting market for Valencia CF, considering indicators such as a 72% growth in the Club’s audiences in the country, the emergence of Yarek Gasiorowski in the first team, and the joint work with TM Real Estate Group in joint international development strategies. Currently, the Polish market leads in the number of real estate investments registered by the Alicante-based company in the last two years. The Watch Party, part of various actions by the Commercial and Marketing Department of Valencia CF to achieve LaLiga Impulso’s International Vertical objectives, has also impacted lead generation and media coverage, drawing the attention of media outlets such as TVP Sport, Canal+, and Kanal Sportowy, the most followed YouTube channel in the country.

The event was attended by various personalities including Barbara Stempkowsk (President of the American Chamber of Commerce in Gdansk), Radoslaw Michalski (President of the Pomerania Football Association), Aneta Tylicka (CEO of Fuksiarz, the betting house sponsoring LaLiga in Poland), or Janusz Jarosinski (Honorary Consul of Belgium), along with different executives from Banco Santander’s subsidiaries in Poland and VIP clients of TM Real Estate Group.